Marketing for Casinos
Casino gambling is a vice that is strongly opposed by many social reformers and politicians. However, the casino owners think otherwise. They get to earn good amount of money which amounts to almost in millions of dollars with the help of gambling activities at the casinos. These days in most countries gambling at the casino are legalized and hence the casino owners have decided to make the most of this opportunity by inviting gamblers from all over the place to try their luck. These casino owners and management lure the gamblers by sending them offer letters to participate in the free lottery system or a free chance at the spinning wheel to try their luck which is enough for the addicted gamblers to try themselves out once again. The marketing activities result in greater footfalls in the casinos and help them earn more money than ever before by merely allowing them attractive offers to com and participate in gambling at the casino tables.
In spite of importance & influence of the word of mouth, this has remained the neglected marketing regions. The businesses are struggling to develop the effective marketing programs, which encourage the consumer with word of mouth. Just small proportion of the word of mouth contacts s are stimulated by the active & deliberate corporate efforts. Some businesses have also tried harnessing full potential of power of the word of mouth that is thought to be totally uncontrollable. In a lot of cases, the businesses believe it is enough to stimulate the positive client word of mouth just by the positive product experiences. This is very important to note word of mouth marketers don’t make word of mouth. Marketing with Word-of-mouth is all about managing through the encouragement as well as facilitation.
